PNC Extends Title Sponsorship of PNC Father/Son Challenge
Pro-Golfer Jack Nicklaus says tournament is a thrill to play
ORLANDO, Fla., April 19, 2018 – IMG and NBC Sports today announced that The PNC Financial Services Group, Inc. has extended its contract as title sponsor of the PNC Father/Son Challenge, the tournament that pairs the games’ legends alongside their sons, daughters and grandchildren.
PNC’s multi-year extension as title sponsor keeps the PGA Tour Challenge Event in Orlando reflecting the bank’s commitment to Central Florida. PNC has served as title sponsor of the tournament since 2012. The Ritz-Carlton Golf Club Orlando, Grande Lakes will continue to play host to the PNC Father/Son Challenge. The 2018 PNC Father/Son Challenge will take place Friday-Sunday, Dec. 14-16, with television coverage on Golf Channel and NBC.
“The PNC Father/Son Challenge long ago became one of my family’s favorite golf tournaments,” said 18-time major champion Jack Nicklaus. “I have had the pleasure of playing with my sons, and last year, partnering with my 15-year-old grandson GT was a thrill. I am delighted the event—a uniquely special one to us fathers and grandfathers, and perhaps to the many fans out there watching from home or outside the ropes—will continue for many years to come.”
The tournament also holds three events in qualifier markets per year. This year they will be in Dallas, Chicago, and Philadelphia.
“The PNC Father/Son Challenge allows fans to see golf’s legends playing the game they love alongside those they love most,” said Alastair Johnston, vice chairman, IMG. “We are grateful for PNC’s ongoing support of this unique tournament and we look forward to returning to Orlando to celebrate golf and family for many years to come.”
Community support is a key aspect of the tournament and PNC’s sponsorship. PNC is committed to donating $150,000 annually to local non-profits over the life of its sponsorship. Across six previous years of title sponsorship, PNC has already donated $900,000 to Arnie’s Army Charitable Foundation and the Arnold Palmer Hospital for Children to support the “Healthy Families Orange” program. Over the years, PNC has also had the opportunity through this tournament to co-host events for local women in business, to put on clinics and provide free access to the tournament for active military, and even provide a service dog for a local veteran.
"PNC's long-standing sponsorship of the Father/Son Challenge reflects the philanthropic values we share with the PGA Tour and the golf community, as well as our focus on strong relationships,” said Bill Demchak, chairman, president and chief executive officer of The PNC Financial Services Group. “As PNC Bank continues to expand its footprint, the PNC Father/Son tournament helps us gain visibility with new audiences and to strengthen the relationships we enjoy today with more than 8 million retail, wealth, and corporate and institutional banking customers across the country.”
“NBC Sports is extremely proud of our heritage as co-founder for the Father/Son Challenge, one of golf’s most special events that closes out the calendar year on the golf schedule,” said Jon Miller, president, Programming, NBC Sports. “Our relationship with PNC Bank elevates this event each year as a must-attend and must-see event for players and fans alike, and we look forward to our continued relationship with PNC Bank for years to come.”
Past winners of the PNC Father/Son Challenge include some of the biggest names in golf including Raymond Floyd (1995, 1996, 1997, 2000, 2001), Jack Nicklaus (1999), Bernhard Langer (2005-06, 2014), Davis Love III (2012) and David Duval (2016). Masters champion Angel Cabrera and his son, Angel Cabrera Jr. captured the 2017 title.
To qualify for the PNC Father/Son Challenge, participants must have won either a major championship or THE PLAYERS Championship in their career. The professional’s partner must not currently hold a Tour card, and while the majority of partners in the history of the event have been the sons of the golf legends, the family-themed tournament has seen daughters, grandsons and one father – Justin Leonard’s dad, Larry – participate over the years.
The PNC Father/Son Challenge is operated in partnership by IMG and NBC Sports.
The PNC Financial Services Group, Inc. (NYSE: PNC) is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com.
About NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, Formula One, IndyCar and many more.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
About Grande Lakes Orlando
Grande Lakes Orlando is a 500-acre resort with a luxury 582-room Ritz-Carlton and deluxe 1,000-room JW Marriott hotel situated at the headwaters of the Florida Everglades. Orlando’s luxury leader provides an authentic, local experience from its farm-to-fork dining offerings to its Grande Lakes Sports experiences, which include kayaking, eco-tours on Shingle Creek, mountain bike trail and a fishing school. Grande Lakes presents the culinary mastery of award-winning Chefs Norman Van Aken and Melissa Kelly’s PRIMO. The resort’s renowned farm-to-fork culinary program showcases its on-site apiaries and 18,000-square-foot Whisper Creek Farm in Whisper Creek Farm: The Kitchen at JW Marriott Orlando and Highball & Harvest at The Ritz-Carlton Orlando, as well as The Brewery, an on-property nano-brewery and Chef’s Table.
Guests at both hotels can enjoy all the facilities and services at Grande Lakes Orlando, including the 18-hole championship golf course, designed by Greg Norman, the 40,000-square-foot three-story Ritz-Carlton Spa with total-wellness treatments and a rooftop eco-space. The Ritz-Carlton and JW Marriott are connected by a robust conference center, with more than 170,000 square feet of meeting space, six ballrooms, 58 breakout rooms, and over 107,000 square feet of outdoor space. The estate is located 15 minutes from the Orlando International Airport, five minutes from the Orange County Convention Center and minutes from the major theme parks. Membership offerings are also available through The Ritz-Carlton Orlando, Grande Lakes Members Club. For more information about Grande Lakes Orlando, visit www.grandelakes.com. Follow Grande Lakes Orlando on Twitter at @RC_Orlando and @JW_Orlando. For more information about Grande Lakes Orlando, visit www.grandelakes.com. Follow Grande Lakes Orlando on Twitter at @RC_Orlando and @JW_Orlando.